New black look for otoTOP 750ml car cleaning bottles.
The packaging is now mainly black, with yellow contrasting details.
We updated the 9 articles of the car care family: the glass cleaner, engine cleaner, dashboard cleaner, tyre restorer, bumper cleaner, wheel cleaner, upholstery cleaner, insects remover and leather care.
Let’s see how the new design looks like.
The HDPE bottle has an updated and ergonomic shape. But the big changes are in the colour: total black.
Black is an uncommon color between car care products, that’s why we chose it. It’s a strong distinctive factor, highly recognisable for the customer.
The full product line makes a strong visual impact too when on the shelves.
White and yellow details have been chosen to give a sense of importance, seriousness and reliability.
The design of the graphics is essential, dynamic and impactful. We chose to give more importance to communication through images and geometric shapes. We believe in an immediate and effective communication, which goes straight to the point.